The project below represents an intense five week exploration of using package design to create a beneficial consumer experience. Upon analyzing the successful attributes of existing packaging, each student was tasked with selecting and defending a product whose packaging felt needed to be improved. During an intense three week summer session students explored various conceptual solutions through prototyping, experimentation and trial and error to complete the required project. In addition to the finished artifact students were to present a record of all research, notes, sketches, prototypes, and final photographs in complete process book.
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