Describing the creative process as childish fit of rage was an enormous risk when I first developed the name and identity of my own company. However after painstakingly developing the logo and corresponding marketing language, a creative tantrum became a positive measure for quality design.
TAMUCC Department of Art
By creating an abbreviation for “department of”, this simplistic logotype easily communicated the objective of both students and faculty within the department.
Type Study, 2016 A continuation of studying how letterforms can be organized and combined to form a simple mark, this study found its way into my sketchbook shortly after my move to Oklahoma City.
Type Study, 2016 Playing with a design often leads me to different solutions that I would have never previously considered. This variation on the previous symbol is a result of this practice.
Type Study, 2016 I enjoy looking at how different letterforms can be organized and combined to form a simple mark. If anything dominates my sketchbook, it is these studies.
Type study A study of typographic symmetry.
This mark rethinks the use of the Chargers' lightning bolt icon as part of the LA acronym, differentiating it from the Dodgers' logo and creating a unique image to mark the team's move to their new city.