Corporate Identity // Art Institute of Houston,
Texas A&M University–Corpus Christi

After discovering the reasons and processes taken during the reimagining of various companies identities, students are asked to identify a company whose logo they feel could be improved. Over the course of either a 11 or 16 week semester, students are required define their reasoning in a design proposal, create a new logo, develop a successful stationery set, and provide guidelines/standards for the company’s new identity. 

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